AUGMENTED REALITY • CREATIVE TECHNOLOGY • Product DESIGN
I joined Movable Ink in the winter of 2018 to find a way to build an augmented reality product into their existing platform. This B2B solution was built to offer their clients, including many Fortune 500 companies, a way to produce AR with their existing teams and at scale.
The award-winning solution, the Face Filter app, was to integrate available Web AR technologies into Movable Ink’s user-friendly platform for building personalized marketing content. Being browser based, the app doesn’t require having an additional app downloaded to view the filter.
The product evolves as the technology develops.
Targeting email, OOH and in-app launch points, campaigns built with the product have had millions of impressions, along with great engagement metrics.
Campaigns have been built for brands such as the NBA, NFL, NHL, Bed Bath and Beyond, Synchrony Financial, Southwest Airlines, Anheuser-Busch, Universal Music UK and many more.