AUGMENTED REALITY • CREATIVE DIRECTION • GEOLOCATION
The ABC Corner, located on the way to my son’s preschool, uses augmented reality to make learning the alphabet interactive, fun and a part of the commute.
The project is ongoing, with a new letter released every week. The goal of the project is to make preschoolers excited about learning. It also aims to make a normal part of the day a little more magical for kids and parents .
I call it destination computing. Instead of having digital content when and where you want it, you can only get it one place on earth. And it can be ever evolving and growing.
The ABC Corner was built using Snapchat’s Custom Landmarker capability.